About Loretta's Loretta's Authentic Pralines Loretta's Authentic Pralines has been in business for over 35 years. Loretta was the first African American woman to successfully own and operate her own praline company in New Orleans. Today, Loretta’s Authentic Pralines is a thriving business with two locations. For Loretta, success continues with the recent opening of another business venture HE-brews Coffeehouse in the Fabourg Marigny. Loretta has made appearances on numerous television and radio shows, as well as guest speaker at various business events. In the social arena, Loretta also thrives where she continuously gives back. She has won numerous awards for her contribution to the economic success of New Orleans, service to her community, and her philanthropist spirit. The Harrison firmly believes that if you “put God first, He will grant the wishes of your heart.” ”As the generations continue to change the praline goodness stays the same." - Loretta S. Harrison Founder of Loretta’s Authentic Pralines.